JSW Asset Co., Ltd. was started in 2014 with the goal of establishing the best distribution network for Health & Beauty products in Thailand. We achieve this by partnering with overseas companies, such as those in South Korea, and leveraging our extensive network of distributors and dealers such as Central Group, Boots, Watsons, EVEANDBOY, Beautrium, The Mall Group, local retailers and online store, marketplace (Shopee, Lazada, and Tiktok) throughout the country.

Our deep understanding of the Korean beauty market, fostered through strategic partnerships with leading Korean suppliers, positions us perfectly to support brands. We leverage this expertise, alongside our close collaboration with Korea Trade-Investment Promotion Agency (KOTRA), to guide numerous brands in successfully distributing their products across Thailand. Our proven track record of success stories serves as a testament to our ability to navigate the intricacies of Korean beauty product development and business expansion in the Thai market.